International Conference on

Modern Business and e-commerce Management

Theme: Navigating the Future of Business and e commerce Management

Event Date & Time

Event Location

Holiday Inn Paris-Marne La Vallee Paris,France

18 years of lifescience communication

13024004945

Performers / Professionals From Around The Globe

Tracks & Key Topics

Business Management 2018

TRACKS AND SESSIONS

Finance and Venture Capital

Finance can be defined as the science of money management. Funds flowing into a company, generally during pre-IPO process, in the form of an investment rather than a loan. Controlled by an individual or small group known as venture capitalists, these investments require a high rate of return and are secured by a substantial ownership position in the business.

  • Funding of Venture Capital Limited Partnerships
  • Economic Impact of Venture Capital Investment
  • Investment Patterns
  • Business Incubators
  • Employment
 
The top priority for CEOs and executives around the globe remains how to drive growth sustainability and profitably. As the digitization increases its impact on industries in unforeseen ways, industries’ economics accelerate their transformation in exceptional ways.
  • Business Angels
  • Recognition
  • Discovery
  • Creation
  • Environmental Scanning
  • Ambidexterity
  • Strategic Entrepreneurship

Brand Marketing

Branding is a concept that extends far beyond the marketing of “brand name” designer jeans and other products. A company’s brand represents their market identity—who they are, what they do, what kind of quality they provide, their reputation for trustworthiness, and more. Consequently, brand marketing is important to nearly every business, from those selling breakfast cereals to those developing new technologies, to those providing logistic support to other businesses.

  • Potential Barriers to Brand Development
  • Consumer Psychology
  • Buyer Motivation
  • Service Quality
  • Competition
  • Lack of demand
Online marketing is the practice of leveraging web-based channels to spread a message about a company’s brand, products, or services to its potential customers. The methods and techniques used for online marketing include email, social media, display advertising, search engine optimization, and more. The objective of marketing is to reach potential customers through the channels where they spend time reading, searching, shopping, or socializing online.
  • Social Media Marketing
  • Search Engine Marketing (SEM)
  • A/B Testing & Website Optimization
  • Video Marketing
  • Marketing Analytics
  • Marketing Automation
  • Customer Relationship Management (CRM)
  • Content Management System (CMS)
Electronic retailing is the sale of goods and services through the internet. Electronic retailing, or e-tailing, can include business-to-business (B2B) and business-to-consumer (B2C) sales of products and services, through subscriptions to website content, or through advertising.
  • Brick and Click E-Retailers
  • Pure Play E-Retailers
  • Web Store Front
  • Business Intelligence
  • Strategies
Advertising is the arm of marketing concerned with sending messages to customers via traditionally one-way communication media. Advertisements can be created to appeal to a mass audience or a select target niche. Advertising can have a significant impact on the success of small and large businesses alike, and a sizable industry exists specifically to conceptualize, create and distribute advertisements.
  • Purpose
  • Competitive Advantage
  • Consideration
  • Future

 

 

A marketing strategy is a business's overall game plan for reaching people and turning them into customers of the product or service that the business provides. The marketing strategy of a company contains the company’s value proposition, key marketing messages, information on the target customer and other high-level elements.
  • Cause Marketing
  • Relationship Marketing
  • Undercover Marketing
  • Transactional Marketing
  • Diversity Marketing
Sustainability brands are products and services that are branded to signify a special added value in terms of environmental and social benefits to the customer and thus enable the differentiation from competitors.
  • Brand Purpose
  • Brand Strategy
  • Brand Engagement
  • Brand Experience
  • Brand Transformation
The brand growth strategy matrix is a simple method for visually representing the options a company can use in order to increase its market growth. The matrix considers two dimensions, products and markets, and considers whether they are new or existing.
  • Market Penetration
  • Market Development
  • Product Development
  • Diversification
 
International marketers benefit from applying dimensions of national culture, but researchers make mistakes in applying and interpreting such dimensions, thus discrediting useful means of research for international marketing. Cross-cultural marketing is about segmenting towards various ethnicities and then developing marketing programs which can cross over into the general market. Although, cross-cultural ads are now running on both mainstream and ethnic media.
  • Cross-Cultural Communication
  • Cross-Cultural Negotiation
  • Culture
  • Community
  • Ethnicity
 
In a mature market, individual firms can still grow. By developing a strategy that allows a firm to capture market share from other firms, or be the first choice when new consumers enter the market, individual firms can increase sales and profits.
  • Product marketing
  • Lifecycle marketing
  • Startups
  • Self-serve
  • Enterprise
 
Food products often involve the general marketing approaches and techniques applied to the marketing of other kinds of products and services. The food and beverage industry being a highly lucrative market has attracted a large number of players over the years. Existing and new companies in the industry are trying to capitalize on the opportunities available to establish themselves as market leaders.
  • Test Marketing
  • Segmentation
  • Positioning
  • Targeting
  • Consumer Research
  • Market Entry Strategy
 
Pharmaceutical marketing, sometimes called medico-marketing or pharma marketing in some countries is the business of advertising or otherwise promoting the sale of pharmaceutical drugs. Many countries have measures in place to limit advertising by pharmaceutical companies.
  • Health Care Professionals and consumers
  • Environmental Scanning
  • Hospital Purchase
  • Retail Pharmacy Prescription
  • Warehouse Withdrawals
 
A common challenge for people new to marketing is learning about the many marketing communication tools and methods now available and understanding how to use them effectively.  Marketing communication channels focus on anyway a business communicates a message to its desired market or the market in general.
  • Advertising
  • Personal Selling
  • Sales Promotion
  • Direct Marketing
  • Public Relations
  • Sponsorship
 
Sales refer to the exchange of goods or services for an amount of money or its equivalent in kind. Selling helps an organization achieve its business goals. Thus, managing sales in an organization is a critical activity. Distribution is the process of making a product or service available for the consumer or business user that needs it. This can be done directly by the producer or service provider or using indirect channels with distributors or intermediaries.
  • The Sales Management
  • Planning the Sales Effort
  • Organizing and Directing The Sales Force
  • Distribution Management
  • Channel Institutions & Control
 
The marketing campaign is one small piece of your marketing plan, marketing activities designed to achieve a particular objective.
  • Goal Setting and Tracking
  • Campaign Insight
  • Segmentation and Targeting
  • Offer and Message Development
  • Budgeting and Selecting The Digital Media Mix
  • Integration Into Overall Media Schedule or Plan
 
Internet Marketing also called online marketing, internet marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales. Internet marketing a pretty broad term that encompasses a range of marketing tactics and strategies – including content, email, search, paid media, and more.
  • Prioritizing Clicks
  • Balancing Search and Display
  • Channels
  • Multi-Channel Communications
  • Self-Regulation
  • Advantages and Limitations
 
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective email marketing converts prospects into customers and turns one-time buyers into loyal, raving fans.
  • Communication Channel
  • Responsive Design
  • Personalization and Imagery
  • Promotional Emails
  • Marketing Offer
 
With e-commerce's rapid growth, some rapid changes. It isn’t enough to post product images on our site and hope your ideal customers will find them. "In e-commerce, motion can be a signal of delight, personality, or urgency."
  • Shopping Natively
  • Augmented Reality and Virtual Reality
  • Automation and Chatbots for Online Ordering
  • Voice Search
  • Mobile First
  • Machine Learning
  • Image Search
  • High-Quality Product Videos
 
Sales tax is a small percentage of a sale tacked on to that sale by an online retailer. Sales tax is a “consumption tax,” meaning that consumers only pay sales tax on taxable that items they buy at retail. 45 U.S. states and Washington D.C. all have a sales tax. It is intended that the cost of the VAT be passed along to the consumer, even if selling through an online marketplace, you the US Company must register for VAT in the country of import and charge the tax to the customers.
  • Basic Tax
  • Business Tax
  • Inter-State Sales
  • Intra-State Sale

Media Partners/Collaborator

A huge thanks to all our amazing partners. We couldn’t have a conference without you!

Sponsors/Exhibitors

A huge thanks to all our amazing partners. We couldn’t have a conference without you!