Track Categories

The track category is the heading under which your abstract will be reviewed and later published in the conference printed matters if accepted. During the submission process, you will be asked to select one track category for your abstract.

Finance can be defined as the science of money management. Funds flowing into a company, generally during pre-IPO process, in the form of an investment rather than a loan. Controlled by an individual or small group known as venture capitalists, these investments require a high rate of return and are secured by a substantial ownership position in the business.


  • Track 1-1Funding of Venture Capital Limited Partnerships
  • Track 1-2Economic Impact of Venture Capital Investment
  • Track 1-3Investment Patterns
  • Track 1-4Business Incubators
  • Track 1-5Employment
The top priority for CEOs and executives around the globe remains how to drive growth sustainability and profitably. As the digitization increases its impact on industries in unforeseen ways, industries’ economics accelerate their transformation in exceptional ways.
  • Track 2-1Business Angels
  • Track 2-2Recognition
  • Track 2-3Discovery
  • Track 2-4Creation
  • Track 2-5Environmental Scanning
  • Track 2-6Ambidexterity
  • Track 2-7Strategic Entrepreneurship
Branding is a concept that extends far beyond the marketing of “brand name” designer jeans and other products. A company’s brand represents their market identity—who they are, what they do, what kind of quality they provide, their reputation for trustworthiness, and more. Consequently, brand marketing is important to nearly every business, from those selling breakfast cereals to those developing new technologies, to those providing logistic support to other businesses.


  • Track 3-1Potential Barriers to Brand Development
  • Track 3-2Consumer Psychology
  • Track 3-3Buyer Motivation
  • Track 3-4Service Quality
  • Track 3-5Competition
  • Track 3-6Lack of demand
Online marketing is the practice of leveraging web-based channels to spread a message about a company’s brand, products, or services to its potential customers. The methods and techniques used for online marketing include email, social media, display advertising, search engine optimization, and more. The objective of marketing is to reach potential customers through the channels where they spend time reading, searching, shopping, or socializing online.
  • Track 4-1Social Media Marketing
  • Track 4-2Search Engine Marketing (SEM)
  • Track 4-3A/B Testing & Website Optimization
  • Track 4-4Video Marketing
  • Track 4-5Marketing Analytics
  • Track 4-6Marketing Automation
  • Track 4-7Customer Relationship Management (CRM)
  • Track 4-8Content Management System (CMS)
Electronic retailing is the sale of goods and services through the internet. Electronic retailing, or e-tailing, can include business-to-business (B2B) and business-to-consumer (B2C) sales of products and services, through subscriptions to website content, or through advertising.
  • Track 5-1Brick and Click E-Retailers
  • Track 5-2Pure Play E-Retailers
  • Track 5-3Web Store Front
  • Track 5-4Business Intelligence
  • Track 5-5Strategies
Advertising is the arm of marketing concerned with sending messages to customers via traditionally one-way communication media. Advertisements can be created to appeal to a mass audience or a select target niche. Advertising can have a significant impact on the success of small and large businesses alike, and a sizable industry exists specifically to conceptualize, create and distribute advertisements.
  • Track 6-1 Purpose
  • Track 6-2Competitive Advantage
  • Track 6-3Consideration
  • Track 6-4Future
A marketing strategy is a business's overall game plan for reaching people and turning them into customers of the product or service that the business provides. The marketing strategy of a company contains the company’s value proposition, key marketing messages, information on the target customer and other high-level elements.
  • Track 7-1Cause Marketing
  • Track 7-2Relationship Marketing
  • Track 7-3Undercover Marketing
  • Track 7-4Transactional Marketing
  • Track 7-5Diversity Marketing
Sustainability brands are products and services that are branded to signify a special added value in terms of environmental and social benefits to the customer and thus enable the differentiation from competitors.


  • Track 8-1Brand Purpose
  • Track 8-2Brand Strategy
  • Track 8-3Brand Engagement
  • Track 8-4Brand Experience
  • Track 8-5 Brand Transformation
The brand growth strategy matrix is a simple method for visually representing the options a company can use in order to increase its market growth. The matrix considers two dimensions, products and markets, and considers whether they are new or existing.
  • Track 9-1Market Penetration
  • Track 9-2Market Development
  • Track 9-3Product Development
  • Track 9-4Diversification
International marketers benefit from applying dimensions of national culture, but researchers make mistakes in applying and interpreting such dimensions, thus discrediting useful means of research for international marketing. Cross-cultural marketing is about segmenting towards various ethnicities and then developing marketing programs which can cross over into the general market. Although, cross-cultural ads are now running on both mainstream and ethnic media.
  • Track 10-1Cross- Cultural Communication
  • Track 10-2Cross-Cultural Negotiation
  • Track 10-3Culture
  • Track 10-4Community
In a mature market, individual firms can still grow. By developing a strategy that allows a firm to capture market share from other firms, or be the first choice when new consumers enter the market, individual firms can increase sales and profits. 
  • Track 11-1Startups
  • Track 11-2Self-serve
  • Track 11-3Enterprise
  • Track 11-4Product marketing
  • Track 11-5Lifecycle marketing
Food products often involve the general marketing approaches and techniques applied the marketing of other kinds of products and services. The food and beverage industry being a highly lucrative market has attracted a large number of players over the years. Existing and new companies in the industry are trying to capitalize on the opportunities available to establish themselves as market leaders.
  • Track 12-1Test Marketing
  • Track 12-2Segmentation
  • Track 12-3Positioning
  • Track 12-4Branding
  • Track 12-5Targeting
  • Track 12-6Consumer Research
  • Track 12-7 Market Entry Strategy
Pharmaceutical marketing, sometimes called medico-marketing or pharma marketing in some countries is the business of advertising or otherwise promoting the sale of pharmaceutical drugs. Many countries have measures in place to limit advertising by pharmaceutical companies.
  • Track 13-1Health Care Professionals and Consumers
  • Track 13-2Environmental Scanning
  • Track 13-3Hospital Purchase
  • Track 13-4Retail Pharmacy Prescription
  • Track 13-5Warehouse Withdrawals
A common challenge for people new to marketing is learning about the many marketing communication tools and methods now available and understanding how to use them effectively.  Marketing communication channels focuses on any way a business communicates a message to its desired market, or the market in general.
  • Track 14-1Advertising
  • Track 14-2Personal Selling
  • Track 14-3Sales Promotion
  • Track 14-4Direct Marketing
  • Track 14-5Public Relations
  • Track 14-6Sponsorship
Sales refer to the exchange of goods or services for an amount of money or its equivalent in kind. Selling helps an organization achieve its business goals. Thus, managing sales in an organization is a critical activity. Distribution is the process of making a product or service available for the consumer or business user that needs it. This can be done directly by the producer or service provider, or using indirect channels with distributors or intermediaries.
  • Track 15-1The Sales Management
  • Track 15-2Planning the Sales Effort
  • Track 15-3Organizing and Directing the Sales Force
  • Track 15-4Distribution Management
  • Track 15-5Channel Institutions & Control
The marketing campaign is one small piece of your marketing plan, a marketing action designed to achieve a particular objective.
  • Track 16-1Goal Setting and Tracking
  • Track 16-2Campaign Insight
  • Track 16-3Segmentation and Targeting
  • Track 16-4Offer and Message Development
  • Track 16-5Budgeting and Selecting the Digital Media Mix
  • Track 16-6Integration into Overall Media Schedule or Plan
Also called online marketing, internet marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales. Internet marketing a pretty broad term that encompasses a range of marketing tactics and strategies – including content, email, search, paid media, and more.
  • Track 17-1Prioritizing Clicks
  • Track 17-2Balancing Search and Display
  • Track 17-3Channels
  • Track 17-4Multi-Channel Communications
  • Track 17-5Self-Regulation
  • Track 17-6Advantages and Limitations
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective email marketing converts prospects into customers and turns one-time buyers into loyal, raving fans.
  • Track 18-1Communication Channel
  • Track 18-2Responsive Design
  • Track 18-3Personalization and Imagery
  • Track 18-4Promotional Emails
  • Track 18-5Marketing Offer
  • Track 19-1Shopping Natively
  • Track 19-2Augmented Reality and Virtual Reality
  • Track 19-3Automation and Chabot’s for Online Ordering
  • Track 19-4Voice Search
  • Track 19-5Mobile First
  • Track 19-6Machine Learning
  • Track 19-7Image Search
  • Track 19-8High-Quality Product Videos
Sales tax is a small percentage of a sale tacked on to that sale by an online retailer. Sales tax is a “consumption tax,” meaning that consumers only pay sales tax on taxable that items they buy at retail. 45 U.S. states and Washington D.C. all have a sales tax. It is intended that the cost of the VAT be passed along to the consumer, even if selling through an online marketplace, you the US Company must register for VAT in the country of import and charge the tax to the customers.
  • Track 20-1Basic Tax
  • Track 20-2Business Tax
  • Track 20-3Inter-State Sales
  • Track 20-4Intra-State Sale